Manager- Web Analytics (Omniture Implementation)
SapientNitro - India-Haryana-Gurgaon (Gurgaon, India)Job Description
JOB PURPOSE
As Manager Marketing Analytics you are responsible for leading marketing strategy projects, including managing day-to-day activities and client relationships, and driving core assessment and strategy deliverables. You will identify best practices and frameworks for enhancing the quality of work across the capability. Also, the manager participates in creating thought leadership collateral and identifying and managing core capability development initiatives provide analysis that informs and improves the effectiveness of planning, execution and optimization of marketing strategy. You will tie optimization metrics to the strategic intent of campaigns and the underlying business objectives.
JOB RESPONSIBILITIES
Marketing Assessment
Identify appropriate activities and key deliverables across marketing strategy & analysis offering to meet client marketing and business challenges
Create deliverable templates and assessment evaluation criteria to guide assessment process
Synthesize and analyze assessment key findings to develop insights and recommendations to drive marketing strategy
Marketing Strategy & Planning
Develop deliverable frameworks and guide development of core marketing strategies, including:
o Pilot Program Development
o Customer Segmentation Strategy
o Sales / Marketing Lifecycle Development
o Concept Modeling
o Web/Domain Strategy using dominant web analytic tools (Webtrends, Omniture, Coremetrics, Unica, Google)
o E-commerce/POS/Pop Strategy
o Marketing Strategy
o CRM Strategy
Identify best practices and recommendations from marketing assessment findings to help client address key business and marketing challenges
Develop short-term quick wins and longer-term roadmaps for activating marketing strategies
Thought Leadership
Identify marketing and marketing strategy trends and best practices
Generate and develop points of view and thought leadership pieces
Create business development and marketing collateral
Present white papers, points of view and other best practices material at conferences
Business Development
Support business development activities and client proposals
Build relationships with senior clients and identify new business opportunities
Client and Project Management
Create strong working relationship with clients in marketing strategy & analysis roles.
Serve as project lead for marketing strategy engagements and manage all client deliverables.
Facilitate meetings, working sessions and workshops
Frequent overnight travel may be required
SKILL REQUIREMENTS
Strong knowledge with metrics and concepts used in online, email, and search engine marketing
Strong communication and presentation skills
Exceptional attention-to-detail
Excellent quantitative skills and the ability to evaluate data objectively
Experience leading reporting system projects through entire lifecycle
Proven ability to perform in-depth analysis, compile and interpret results
Proven ability to present strategies and make recommendations to senior management
Business Knowledge:
Domain experience would be a plus.
Personal Attributes:
a. Strong and innovative approach to problem solving and finding solutions b. Excellent communicator (written and verbal, formal and informal) c. Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution d. Ability to multi-task under pressure and work independently with minimal supervision. e. Ability to prioritize when under pressure
EXPERIENCE
8-12 Years
Several years of relevant experience including supervisory experience
EDUCATION
Full time Bachelor’s /Master’s degree (Science or Engineering preferred)
About the company
Introduction to Sapient Nitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Why you should join SapientNitro?
BE AN IDEA ENGINEER.
BE THE BUILDER OF BUSINESS AND THE ARCHITECT OF PERSUASION.
REDEFINE HOW COMPANIES AND BRANDS CONNECT TO THEIR CUSTOMERS.
You’ll be an idea engineer with one of the most recognized marketing and technology services company:
SapientNitro Ranked #2 for profit growth & 45th overall in Fortune’s 200 fastest-growing companies list
Ad age named SapientNitro an “A-list standout agency” in 2011
SapientNitro Named 2011 Agency of The Year By OMMA magazine
The 2011 Advertising Age agency report ranks SapientNitro at #2.
You’ll be an idea engineer with a company that services global leaders such as such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through operations in North America, Europe, and Asia-Pacific.
You’ll be an idea engineer who will shape online trends and define a new future. Preview some of our award-winning examples - SHARE HAPPY | KIOSK, and SNEAKERPEDIA | INTEGRATED CAMPAIGN - to know what all you will get to do.
Company Description
SapientNitro, part of Sapient, is the world's first customer experience company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com/ or follow us on Twitter @sapientnitro.
Source : http://www.linkedin.com/jobs?viewJob=&jobId=3699034
